Name: OpenAP @ Cannes: Identity & Measurement in Focus Tuesday
Start: 2022-06-21T11:00:00-04:00
End: 2022-06-21T14:00:00-04:00
Location: OpenAP Villa

Identity & Measurement In Focus

TUESDAY, JUNE 21

OpenAP Villa @ Cannes

11:00AM-2:00PM

Hear from influential industry voices who are solving TV advertising’s most complex challenges facing cross-platform identity & measurement. Full agenda and speaker lineup coming soon.

RSVPs Closed

THE DETAILS

Location
The OpenAP Villa
12 Boulevard des Pins
Cannes, Provence-Alpes-Côte d'Azur

Transportation

Transportation will be available for all guests from the JW Marriott,
with shuttles beginning at 10:15 a.m.

Lunch

Buffet lunch will be provided.

Villa Program:

WTF is the difference between measurement and currency?
MARKETING IMPERATIVE: How to Advertise with Video in 2022
IDENTITY: What to Know about ID Spines and the Interoperability of Data
THE AGE OF STREAMING: Reaching TV Audiences Across Digital
WTF IS A CLEAN ROOM? A 101 with Snowflake

Identity & Measurement in Focus

11 am

WTF is the difference between measurement & currency?

Carol Hinnant, Chief Revenue Officer at Comscore

Deirdre Thomas, Managing Director, U.S. Audience Measurement Business Development & Sales at Nielsen

Michael Parkes, President at VideoAmp
Ashwin Navin, CEO at SambaTV
Sean Muller, CEO at iSpot

Moderated by Mike Shields, CEO of Shields Strategic Consulting

What happens if we decouple measurement and currency?

Adam Paul, Managing Director, Media Alliances at LiveRamp
Jessica Hogue, GM of Measurement & Analytics at Innovid

James Zaumeyer, SVP, Head of Revenue at EDO

Moderated by Mike Shields, CEO of Mike Shields Consulting

Marketing Imperative: How to advertise with video in 2022

Scott Ensign, VP of Strategy & Partnerships at Butler/Till
Traci Dinkins, President, Head of Media, NA at Essence

Moderated by Ashley Luongo, SVP, Advanced TV & Programmatic Digital Sales at NBCUniversal

Identity: ID spines & the interoperability of data

Frans Vermeulen, VP, Strategy & Market Development, Media Vertical at TransUnion

Moderated by Chris LoRusso, Chief Business Officer at OpenAP

12 pm

Lunch Break

Can Currency-Grade Demos Fix Network Waste - Even for Underrepresented Audiences?

Scott McKinley, CEO of Truthset
Radha Subramanyam, President and Chief Research and Analytics Officer at CBS

Greg Edwards, President & Chief Operating Officer at UWG

The Age of Streaming: Reaching TV audiences across digital

A fireside chat with Magnite and OpenAP

WTF is a clean room?

A 101 session with Snowflake's Global Head, Media, Entertainment & Advertising Bill Stratton

The Advanced Advertising Summit is powered by OpenAP and created in collaboration with:

Content partners include:

See you in

The Final Countdown!

Time left for the event days hours minutes seconds

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RSVPs Closed

SPEAKERS

NBCUNIVERSAL

Krishan Bhatia

President & Chief Business Officer at NBCUniversal

FOX

Dan Callahan

SVP, Data Strategy and Sales Innovation at FOX

PARAMOUNT

John Halley

Chief Operating Officer, Advertising Revenue at Paramount

DISCOVERY, INC

Jim Keller

EVP, Digital Ad Sales and Advanced Advertising at Discovery, Inc.